RGH Converting

RGH came to us looking to improve clarity and conversion across their digital product. I led the UX and UI design at Making Websites Better, working closely with the project manager, developers, and the RGH team. Alongside shaping the website experience, I also refreshed the brand and set the art direction for in-product visuals, creating imagery and UI patterns tailored to different industries.

The result is a more cohesive and confident experience across both the website and the product itself. Navigation is clearer, key actions are easier to find, and the visual language feels more consistent and purposeful. The updated brand direction and industry-specific visuals help reinforce trust while keeping the experience clear and easy to use.