PR & Social Agency

Tangerine’s website no longer reflected the agency’s evolved identity or expanded Social offering alongside PR. The new site needed to clearly communicate this shift. I led the UX and UI design, working closely with the project manager, developers, and Tangerine’s marketing team. The process focused on understanding key audiences, defining clear user journeys, restructuring information around services and work, and designing a flexible UI system aligned with the refreshed brand direction.

The redesigned website presents a more confident, contemporary expression of Tangerine’s identity, with clearer navigation, stronger emphasis on case studies, and interaction patterns that enhance usability without distracting from content.